http://www.amandajimenez.com/portfolio daily 0.75 2020-08-06 https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/5f2b57a04a6671341dcb63a2/1470781752613/ PORTFOLIO - Chipotle: A Love Story For Chipotle's latest short animated film, they partnered with Saschka Unseld, formerly with Pixar and now head of the Oculus Story Studio to create a four minute film that brings the story of characters Evie and Ivan together. Starting as children with rival juice stands, each of the characters goes on to build their own massive fast food empires. Ultimately, they realize that their practices are out of sync and have grown unwieldy with their use of artificial ingredients. By the end of the film, you see the characters revert and go back to using fresh, ingredients. Sans dialogue the film is backed by a cover of the Backstreet Boy’s iconic “I Want It That Way,” performed by Brittany Howard of Alabama Shakes and Jim James of My Morning Jacket. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa01e720099eb9c945a93b/1470781752613/ PORTFOLIO - Chipotle: A Love Story For Chipotle's latest short animated film, they partnered with Saschka Unseld, formerly with Pixar and now head of the Oculus Story Studio to create a four minute film that brings the story of characters Evie and Ivan together. Starting as children with rival juice stands, each of the characters goes on to build their own massive fast food empires. Ultimately, they realize that their practices are out of sync and have grown unwieldy with their use of artificial ingredients. By the end of the film, you see the characters revert and go back to using fresh, ingredients. Sans dialogue the film is backed by a cover of the Backstreet Boy’s iconic “I Want It That Way,” performed by Brittany Howard of Alabama Shakes and Jim James of My Morning Jacket. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa02e5ebbd1a0a849d3d61/1470785704665/Screen+Shot+2016-08-09+at+3.17.38+PM.png PORTFOLIO - Chipotle: Eat(RED). Save Lives. Chipotle partnered with (RED) to help launch the "Eat(RED). Save Lives." campaign where the brand enlisted some of the country's top chefs and food influencers including Mario Batali, Richard Blais, Carla Hall and Andrew Zimmern to create original dishes inspired by the ingredients used daily in Chipotle locations. The campaign was promoted on social media platforms and generated over $100K in donations. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa0389ebbd1a0a849d48e8/1596674935603/Screen%2BShot%2B2016-08-09%2Bat%2B9.23.05%2BAM.jpg PORTFOLIO - Diageo: The Hilhaven Lodge Whiskey Launch After 8 years in development, Diageo launched a new premium North American whiskey in partnership with CAA Marketing. The launch kicked off during the 2016 Awards season parties in Los Angeles. The Hilhaven Lodge was distributed nationally from 2017-2020. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57a9fe41ebbd1a5a51278329/1470785781907/ PORTFOLIO - American Petroleum Institute: Dillon, CO As the fracking industry boomed and shale energy was gained traction as a cheaper gas alternative in the U.S., Colorado remained a hotbed of activity. This API ad features the story of Barb, a Colorado native and employee of a major oil company. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa2b2d9a6bf736d8baf356/1470768980097/29adco2-blog427.jpg PORTFOLIO - FleishmanHillard, Rebrand, Power of True FleishmanHillard is one of the top PR agencies in the world https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57a9ff3f3e00bef98888df92/1470777933241/ PORTFOLIO - American Petroleum Institute: Washington, PA When approached by the American Petroleum Institute, it was our mission to change the perceptions and complexities of how the American public understood the practice of hydraulic fracking. To help tell the stories of those whose lives had been directly impacted, we identified people who had benefitted from the shale energy boom. This is the story of Laura, a local restaurant owner in Washington, Pennsylvania. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa2caad44194becdbc3bb9/1470770323467/29adco2-blog427.jpg PORTFOLIO - FleishmanHillard, Rebrand, Power of True FleishmanHillard, global PR agency leader rebranded itself in 2013 with the underlying theory that real brands cannot be invented, they must be revealed. The new company tagline "The Power of True" resonated with the firms reputation and commitment to values, while also looking to the future of client relationships and the ability to provide them with truly integrated communications solutions. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57a9ffe38419c2fe808d306c/1470780846495/ PORTFOLIO - American Petroleum Institute: Ault, CO Anne Kern, a cattle rancher was able to keep her family's ranch in Ault, Colorado to continue the multi-generation ranching legacy thanks to the energy boom. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57a9fd47579fb3835f605fdd/1470785798370/29adco2-blog427.jpg PORTFOLIO - FleishmanHillard: Power of True FleishmanHillard, global PR agency leader rebranded itself in 2013 with the underlying strategy that real brands cannot be invented, they must be revealed. The new tagline "The Power of True" resonated with the agency reputation and commitment to values, while also looking to the future of client relationships and the ability to provide them with truly integrated communications solutions. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa0385b3db2bbe2dfac056/1470777933229/Screen+Shot+2016-08-09+at+10.19.04+AM.png PORTFOLIO - Cadillac: Montauk Beach House Partnership Building strategic partnerships with both physical properties and like minded companies in New York, Los Angeles and San Francisco were crucial grassroots marketing initiatives to seed the product with crucial millennial and Gen X consumer audiences. A brand that was once left out of the conversation, started to find itself in some of the most popular places to be. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa00198419c2fe808d333f/1470777933865/ PORTFOLIO - Pure TalkUSA: Don't Suck Your Brother's Thumb Pure TalkUSA, a growing telecommunications business that needed a more sophisticated lift in their marketing efforts to help them break into new markets. This was their first foray into national TV campaign. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/57aa2f16893fc0f2264a882a/1470777933436/CadillacLogo.jpg PORTFOLIO - Cadillac: Brand Refresh Starting in 2014 and throughout 2015, Cadillac underwent a brand refresh. With our clients, we used the announcement of the new logo to reveal a new fleet and model naming system, marked the reinvestment to expand and enhance strategic marketing and advertising initiatives to reach millennial and Gen X consumer audiences, and assisted in the transition from the company's Detroit offices to their first stand-alone New York office headquarters. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/57a9fa2703596e915f93e53a/5f2b5773aa2d7122b80f2f27/1596676000468/ PORTFOLIO - What Skydiving Taught Me About Fear | STORYTIME http://www.amandajimenez.com/work daily 0.75 2020-09-17 https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/5f62b4d832f4827ee8bdbaff/1600304352685/AEGPRESENTS_LOGO+copy.jpg WORK https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa706403596e7f82f51ea3/1470787684223/ WORK - CHIPOTLE: A LOVE STORY https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa79022e69cf8f95c33246/1470789890554/ WORK - CADILLAC: BRAND REFRESH https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa7c6fc4d04bda8f0b9a23/1470790767032/ WORK - AMERICAN PETROLEUM INSTITUTE: WASHINGTON, PA https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa7f1af7e0abf10437f70e/1470791451070/29adco2-blog427.jpg WORK https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa7f9d2e69cf8f95c36ba1/1470791581081/ WORK - AMERICAN PETROLEUM INSTITUTE: DILLON, CO https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa7fb5d2b857917b1ac138/1470791605327/ WORK - AMERICAN PETROLEUM INSTITUTE: AULT, CO https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa7fd9ff7c501b55d59f9b/1470791641794/ WORK - CADILLAC: MONTAUK BEACH HOUSE https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa7ff315d5dbcec3172ad0/1470791667258/ WORK - CHIPOTLE: EAT(RED). SAVE LIVES. https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa8008d2b857917b1ac471/1470791688610/ WORK - DIAGEO: THE HILHAVEN LODGE WHISKEY LAUNCH https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa801b2e69cf8f95c36fc5/1470791707658/ WORK - PURE TALKUSA: DON'T SUCK YOUR BROTHER'S THUMB http://www.amandajimenez.com/home daily 1.0 2020-09-17 http://www.amandajimenez.com/contact daily 0.75 2017-03-28 http://www.amandajimenez.com/about daily 0.75 2016-08-09 https://static1.squarespace.com/static/57a9063a15d5dbd7b0836c18/t/57aa4444d1758e9b665c8e0c/1470777080538/ ABOUT http://www.amandajimenez.com/block-test daily 0.75 2016-08-09 http://www.amandajimenez.com/about-1 daily 0.75 2017-08-17